This wouldn’t be a marketing strategy memo if we didn’t talk about AI.
So here’s my angle:
Use it as a consultant.
Not a ghostwriter.
A good consultant slows you down.
Challenges you.
Sharpens your thinking.
A ghostwriter makes you faster.
And eventually…
If you’re worried AI will make you dumb, it won’t.
But if you let it think for you, it might.
Here’s what surprised me. I was building a strategy and hit a wall.
I didn’t know which pain points to anchor the messaging around.
That gap mattered. It was the unlock. Instead of asking AI for a list, I tried something different.
I said:
“I don’t know how to figure this out. Help me think through it.”
AI didn’t give me answers. It gave me homework.
It pushed me toward real market validation.
It forced me to look for patterns instead of relying on assumptions.
It sent me back into the field.
That process validated the entire strategy. AI didn’t solve the problem. It gave me the framework to solve it myself.
If you use it to replace your thinking, you’ll get stuck in loops:
Which option is better? Should I tweak this?
Back and forth.
If you use it to pressure-test your thinking, you get sharper.
Caution to the serious marketer: Don’t outsource discernment.
Trust your expertise.
Know when to override the machine.
Use the honest prompt: I don’t know how to do this. Help me figure it out.”
That’s where the leverage is.
— The Strat Desk