The Marketing Architect

MARKETING INSIGHT FROM THE STRAT DESK™

The Strat Desk™ blog posts

May 31, 2026

Why Capable Marketers Still Feel Like They're Making It Up As They Go

The hidden operating problem behind marketing chaos, stakeholder misalignment, and disconnected execution.

May 25, 2026

Start Here: The Strat Desk Exists Because Marketing Needs Structure

Capable marketers do not fail because they lack ideas. Learn why marketing teams need structure, repeatable systems, and operational discipline to connect work to business impact.

May 22, 2026

The Marketing Plan Template That Covers Both Strategy And Execution

Build a marketing plan that connects business goals, strategy, execution, stakeholder alignment, and measurement.

Mar 31, 2026

How To Be A Good Partner To Stakeholders

Where strategy meets humanity.

Mar 24, 2026

The One Thing Missing From Your Comms Plan

And it’s your cheat code to prove marketing ROI to leadership

Mar 24, 2026

Gartner's 2026 Research Confirms: Marketing's Problem Starts at the Top. The In-House Marketer Already Knew This.

Why, With More Data and More Tools Than Ever, Is There Still a Fundamental Wiring Gap Between the Executive Suite and the Marketing Function?

Mar 17, 2026

How to Prove Marketing ROI to Leadership (Without Sounding Like You're Defending Yourself)

Most marketers present the wrong numbers to leadership. Here's the structural reason why and the three moves that change how your work gets received in the room.

Mar 17, 2026

Do you even want a seat at the table?

Why being in the c-suite isn’t the top for some marketing creatives.